Creatopy Releases Digital Promoting Report with Key Insights on Advertiser Sentiment, Budgeting, and Channel Preferences

Creatopy, a number one advert design automation platform, is ready to launch its newest report on the state of digital promoting for 2023. The report affords insights into advertiser sentiment, budgeting, and channel preferences primarily based on a survey of 200 respondents working in promoting throughout completely different industries in the USA. The survey was commissioned by Creatopy and carried out by Censuswide, a number one analysis company.

The report could be downloaded right here: https://www.creatopy.com/learning-hub/library/digital-advertising-report/

Creatopy’s digital promoting report reveals that 60.5% of advertisers noticed a rise in income of their firms in 2022, with 70.5% receiving an elevated advert finances in 2023. Moreover, 68.5% of advertisers are optimistic about this yr, and 69% plan to experiment with new channels. Show promoting is anticipated to be the most well-liked possibility this yr, adopted by social, video, and search adverts. Curiously, the report discovered that 44.5% and 44% of advertisers plan to make use of AI for scripts and replica, respectively.

“Our analysis affords helpful insights into advertiser sentiment, budgeting, and channel preferences for the yr 2023. It’s clear from the information that advertisers are more and more turning to AI for scripts and replica, and are exploring new channels to succeed in their goal audiences. The report affords a complete overview of the present state of digital promoting, which may help advertisers to make knowledgeable choices about their advertising methods for the yr forward,” mentioned Bogdan Carlescu, VP of Advertising and marketing at Creatopy.

The survey was carried out amongst respondents with job titles together with Head of PPC, Lead PPC Specialist, Digital Advertising and marketing Specialist, Sr. Paid Advertising and marketing Specialist, Digital Marketing campaign Lead, Sr. Paid Search & Show Supervisor, Digital Promoting Supervisor, Media Purchaser, and Efficiency Media Supervisor. All respondents work in firms with not less than 20 workers and turnovers starting from beneath $100,000 to greater than $500 million.

For extra details about the report or Creatopy, please contact Ioana Ciobanu at [email protected].