French “tremendous company” BETC and Havas wins world Danone

A combo of BETC and Havas Artistic has received Danone Group’s world advert account after a three-way pitch in opposition to Wunderman Thompson and BBDO. 18 businesses initially submitted proposals.

Havas-owned BETC is France’s largest artistic company whereas Havas appears newly-energised after proprietor Vivendi offered Common Music, making the company an even bigger a part of the smaller empire.

The Danone portfolio contains Danone, Activia, Actimel, Danonino, Alpro, Yopro, Evian, Volvic and quite a lot of native manufacturers. BETC and Havas Artistic already dealt with youth vitamin (Aptamil, Blédina, Gallia, Cow&Gate) and stays the company for Specialised Diet.

Yannick Bolloré, chairman and CEO of Havas and chairman of Vivendi (above) says: “Havas is honoured and proud to accompany Danone all around the world, in reaching their ambitions for meals and well being. We’ll mobilize all our property – our abilities, the sturdy integration of our companies, our meaningfulness, and the facility of the Vivendi Group.”