Saxx Is Breaking Dangerous on an Notorious Pair of Tighty Whities

Whereas followers of the dearly departed sequence Breaking Dangerous could consider a sure pair of tighty whities as a coveted piece of memorabilia, Saxx noticed the notorious males’s drawers purely as a advertising and marketing alternative.

Saxx—a premium model that leans closely into product building and male anatomy jokes in its client messaging—purchased Walter White’s underpants at a prop public sale not too long ago for a whopping $32,500.

What got here subsequent entails an apparel-related kidnapping, a distant desert location and a Pontiac Aztek full of explosives. The hostage didn’t survive.

“Within the curiosity of males’s balls in all places, we took it upon ourselves to rid the world of those primitive briefs,” Taylor McKinnon, Saxx model supervisor, stated in an announcement. “So after a lot deliberation, we determined to do it in probably the most Breaking Dangerous-way doable—by blowing them to smithereens.”

A brief movie, dubbed Breaking Dangerous Underwear Habits, captures the Easter egg-filled stunt. High quality Meats, the impartial company behind the work, threw just a few bones to hardcore Breaking Dangerous followers who could be lower than happy in regards to the destroyed prop. There’s the Aztek, just like the one pushed by the drama’s anti-hero, together with a cameo of a wheelchair-bound man and his lethal bell.

The model claimed that it will “cease at nothing” to maintain the briefs out of circulation, therefore the large bucks and the large growth. However there had been some debate in regards to the methodology of destruction, in accordance with Gordy Sang, the company’s co-founder and co-CCO.

The companions thought-about “dropping them in a barrel of acid,” Sang instructed Adweek, however in the end didn’t need to get rid of all of the proof. It practically occurred anyway, Sang stated, when the automotive “burned right down to the studs.”

“As a model dedicated to correctly caring for males’s balls in all places, we simply couldn’t sit by idly realizing such a vile, antiquated undergarment may probably contact one other man’s nether areas,” stated Shawna Olsten, vice chairman of name advertising and marketing.

Model spankin’ new

Whether or not anybody had deliberate to put on the briefs, even when that they had outbid Saxx, is an open query. However the present’s Emmy-winning star, Bryan Cranston, not too long ago stated on a late-night speak present that he by no means wore them. They have been merely an unused prop, regardless that they appeared tattered and stretched.