Grumpy cat brightens up for Samsung in BBH Singapore spot

Solely a Samsung TV is sweet sufficient to impress a grumpy cat on this spot by BBH Singapore, which exhibits an proprietor going all-out to get a response from his pet.

The feline stays grumpy-faced in response to all method of temptations, however can’t stifle a “wow” when his proprietor settles down to observe a brand new Samsung TV.

Hyun Min Chun, head of built-in advertising and marketing communications at Samsung Electronics, stated: “The Neo QLED 8K sells itself. All it’s important to do is expertise it. This sheer confidence in our innovation grew to become our communication technique. If the world’s hardest critic can’t assist however be impressed by the expertise, so will our clients.”

Sascha Kuntze, CCO at BBH Singapore, provides, “Up to now, Samsung has had many animal friends of their advertisements from ostriches to spiders. However we by no means dared to place probably the most discerning animals in a narrative: an unique quick hair with very excessive requirements.”

For years, Samsung’s advertising and marketing has lacked any consistency world wide, and the model has misplaced floor, with income falling to a 14-year low within the remaining quarter of 2022. There are various causes for the droop, however a number of extra campaigns like this might solely be a superb factor.

MAA artistic scale: 7