Amazon Snags Former NBCU Exec Krishan Bhatia as VP of World Video Promoting

Amazon is making a prime rent for its video advertisements group.

At present, the corporate confirmed to ADWEEK that it’s hiring former Comcast NBCUniversal government Krishan Bhatia as vp of world video promoting.

It is a new, world function, with Bhatia’s duties spanning every little thing from technique to go-to-market and gross sales.

“We’re delighted to welcome Krishan Bhatia to Amazon Adverts as vp of world video technique,” an Amazon spokesman mentioned in a press release. “Krishan will lead a world gross sales group targeted on our rising streaming TV choices throughout reside sports activities, Amazon Freevee, Twitch, Prime Video advertisements and third-party publishers, and convey a wealth of media expertise for our streaming TV clients.”

The New York-based government will report back to Alan Moss, vp of world advert gross sales, who introduced the information to employees in an inner memo, which Amazon shared with ADWEEK.

Within the message, Moss famous that he introduced in October that the corporate was forming a brand new world advert gross sales group to concentrate on streaming choices throughout its portfolio, and Bhatia is a part of that new construction.

“I’m excited concerning the affect his wealth of expertise within the media and promoting enterprise could have for our clients within the streaming TV area,” Moss mentioned.

Bhatia most just lately served as NBCUniversal’s president and chief enterprise officer, world promoting and partnerships, serving to develop income methods and infrastructure on the firm’s ad-sales unit, in addition to overseeing advert gross sales for streaming and information merchandise and the corporate’s One Platform technique, measurement and operations capabilities.

He introduced he was exiting NBCU final September.

Along with his work at NBCU, the exec has additionally advocated for brand new types of measurement and different foreign money requirements, performing as a key voice within the launch of the U.S. Joint Trade Committee in March 2023.

Amazon will subsequent showcase its video wares at its first upfront presentation, slated for Tuesday, Could 14.

See the total memo from Moss under:

Hiya group,