McCann UK artistic leaders soar ship for M&C Saatchi

McCann UK’s long-serving CCOs Rob Doubal (left) and Laurence Thomson have stop to hitch M&C Saatchi as international joint CCOs.

Doubal and Thomson joined McCann London in 2012 from then high-flying Wieden & Kennedy London as ECDs in 2012. They turned regional CCOs throughout the UK in 2019.

The 2 teamed up initially at Mom and, at first, have been thought to be a raffle for the extra staid McCann however have helped it to stay close to the highest of the company billings tree with some excellent campaigns together with Xbox, Simply Eat, Microsoft, Aldi and Sky.

Doubal and Thomson say M&C is “an company with one essentially the most well-known names in promoting historical past and a legacy of artistic brilliance. A very iconic model with some incredible workplaces around the globe.

“Driving fame and commerce by leveraging artwork and creativity is what we like to do and becoming a member of the brand new group with a shared ambition to make M&C Saatchi a world powerhouse with creativity at its core acquired us very excited.”

M&C government chair Zillah Byng-Thorne says: “Their artistic imaginative and prescient combines with a ardour for doing the most effective for shoppers, and I count on them to make an enormous cultural affect on all components of the M&C Saatchi Group, which is able to produce world-class creativity and enterprise outcomes.”

In fact it’s some time since we’ve seen an excessive amount of artistic brilliance from M&C, you’d want to return to the reign of CCO Graham Fink for that earlier than he was was lured away to WPP Larger China. M&C has been bedevilled just lately by accounting points and is promoting off some components of its international empire to native managements.

Doubal and and Thomson at the moment are completed huge company operators and shall be worthwhile armament for brand spanking new group CEO Zaid Al-Qassab as he joins the company from Channel 4.

Their departure is a fear for McCann proprietor Interpublic which has seen one thing of a artistic exodus just lately, particularly within the US.