Publicis Groupe charts regular course into 2024 with 5.3% development

Publicis Groupe is crusing on into 2024 a lot because it navigate4d 2023, with (in all probability) industry-leading natural development of 5.3%, unfold fairly evenly throughout its areas, with Asia recovering. That is forward of expectations, says Publicis, though the market would have been upset with something lower than 5%.

Q1 Income was €3,711m, web income €3,230m, natural development +5.3% and reported development +4.9%.

CEO Arthur Sadoun (above) says: “Publicis had a really sturdy begin to 2024, sustaining development momentum regardless of ongoing macroeconomic tensions. We accelerated on our natural development this quarter, delivering +5.3%, forward of expectations.

“There have been three clear drivers of this efficiency. First, our capability to seize a disproportionate a part of the rising demand for data-led advertising transformation, boosted by AI, in a soon-to-be-cookieless world. This translated into the double-digit development of our mixed Epsilon and Publicis Media supply.

“Second, continued new enterprise tailwinds, coming after we topped the league tables as soon as once more, and as we have now for the previous 5 years.

“Final however not least, the influence of a transparent rebound within the tech sector, the place we noticed double-digit development this quarter.”

The latter commentary could also be some comfort for lagging rivals WPP and Interpublic (IPG) which each suffered from tech consumer cutbacks in 2023. Publicis is clearly forward of the sport though Omnicon could slim the hole this 12 months after some large media wins.

As a bunch, although, the massive advert holding corporations are nonetheless struggling to match the expansion efficiency of newer, extra tech-based comms companies.