Martin and Roman Kemp present the way it’s carried out for Jack Daniels

Jack Daniels is so deeply rooted in Tennessee tradition and the southern states of America, that initially look it appears an odd option to get two well-known cockney geezers – Martin and Roman Kemp – on board.

However company Iris has received one of the best out of the Spandau Ballet bassist-turned-actor and his radio presenter son, in order that the social media marketing campaign is a pleasure to observe. It’s a Father’s Day initiative known as “Deepen the bond” during which Jack Daniels is handing out playing cards containing a sequence of questions.

Charlotte Coombes, group account director at Iris, stated: “54 % of fathers really feel they don’t seem to be devoting sufficient high quality time to their youngsters, while 42 % are unable to spend sufficient time with them. We’ve beloved working carefully with Jack Daniel’s on such a significant and particular venture.”

The Kemps have made an expert (and one assumes, private) success out of their relationship for some time now, not least on Gogglebox, and their responses to Jack Daniel’s questions hit simply the proper be aware.

MAA artistic scale: 8