New Instrument Simplifies Media Plan Creation

The principle job of media planning is making a media plan. Apparent, proper? Sadly, most media planning instruments don’t make it simple.

It’s time to repair that!

Bionic right now unveiled a brand new media plan builder device that mixes a bunch of media plan development instruments below one streamlined consumer expertise, together with:

• AI-Powered Media Recommender
• Searchable Media Catalog
• Media Plan Uploader
• Media Planning from Scratch

Right here’s an outline of every of those instruments.

AI-Powered Media Recommender

In June 2019, we launched an AI-powered media recommender. On this launch, we built-in the AI recommender into the media plan builder consumer expertise.

Once you click on the “Add Placements” button in your media plan, click on the “Discover” tab to see a listing of media suggestions from Bionic AI, sorted by the power of the advice.

This AI makes use of confirmed collaborative filtering know-how much like the know-how that Amazon, Netflix, and Spotify use to suggest books, motion pictures, music and extra.

These suggestions are particular to every of your purchasers and every of your campaigns. The extra you utilize Bionic, the smarter it will get.

You possibly can add suggestions to your media plan with a click on of a button. It doesn’t get a lot simpler than this!

Searchable Media Catalog

The identical “Discover” tab lets you search Bionic’s catalog of promoting media placements.

Bionic’s media catalog is probably essentially the most complete catalog of its type. As of this writing, the catalog incorporates:

You possibly can search the catalog by key phrase, filter by channel, filter by class, and extra.

Media Plan Uploader

Bionic has for years included a media plan uploader. On this launch, we built-in the uploader into the media plan builder consumer expertise.

Once you click on the “Add Placements” button in your media plan, click on the “Add” tab to add media plans developed offline.

Media Planning from Scratch

Even with these automation instruments, you’ll nonetheless need to hand craft media placements. The brand new builder device makes this simpler.

Prior to now, whenever you clicked “Add Placement” it added a single placement on the finish of your media plan. With the brand new media plan builder, you possibly can add a number of clean traces wherever in your media plan.

Once you click on the “Add Placements” button in your media plan, click on the “Add” tab to add media plans developed offline.

Extra to Come…

The instruments talked about above are simply the beginning. There’s extra to come back. This new media plan builder provides us a platform upon which we are able to add extra instruments.

Please tell us in case you’ve bought concepts to streamline your media plan creation. We’d be comfortable to work your concepts into the product roadmap.

Tips on how to Get the Media Plan Builder Instrument

When you’re already utilizing Bionic for Companies, you have already got the brand new media plan builder device. The subsequent time you click on “Add Placements” button on a media plan, you’ll see the brand new device. Please tell us how we may also help you with this.

When you’re not but on Bionic and want to strive the brand new media plan builder, you possibly can begin a trial by our web site.