Channel 4 rebrand places the whole lot in a single place unexpectedly

Right here’s a rebrand that doesn’t contain a fancy title change or jettison vowels with the intention to look “fashionable.”

Actually, it’s exhausting to see something new in Channel 4’s rebrand. Lambie Nairn’s authentic brand is again, and the work that design consultancy Pentagram has executed on a brand new “iconographic language” and “model structure” shall be misplaced on the typical viewer.

Channel 4 has sensibly determined that it was at all times a superb model, and can now convey collectively all its channels and content material below the identical umbrella. On-demand streaming platform and youth channel E4 will now come below the Channel 4 banner. Presumably Film4 and More4 are included, in addition to the music channels.

There are some “4mojis” which might be new – designed to provide the model a way of “mischief” – though it’s unclear the place or when they are going to be used.

Lynsey Atkin, ECD at 4creative, stated: “Bringing again our iconic brand and placing it entrance and centre, amongst a contemporary and vibrant system made distinct via color, movement, and typography, provides us the consistency mandatory in at this time’s visually noisy world, while nonetheless permitting us the artistic spirit inherent throughout the Channel 4 model.”

Luke Powell, associate and CD at Pentagram stated: “The masterbrand system we’ve created unifies the place it must, however encourages expression the remainder of the time. Channel 4 is now arrange with a principles-based system that may information output, in addition to getting ready it for a quickly evolving and unpredictable future.”