Quicker Media Plan Placements and Media Plan Downloads

Quicker Google Marketing campaign Supervisor Exports

Bionic has a pleasant integration with Google Marketing campaign Supervisor (GCM), which is also referred to as DoubleClick Marketing campaign Supervisor (DCM), previously often known as DoubleClick for Advertisers (DCA), and can seemingly quickly be identified by one other title.

Bionic exports media plans into the native Marketing campaign Supervisor format, together with filling the suitable Web site IDs for the community.

This Marketing campaign Supervisor export saves you hours of handbook work trafficking your adverts.

Nevertheless, on giant campaigns, this export may take a while.

For instance, exporting an extra-large 12,107-line media plan to Marketing campaign Supervisor format took about 61 seconds.

Resolution: Media Plan Cache (Once more)

Once more, the primary perpetrator slowness was retrieving media plan knowledge from the database utilizing outdated, sluggish code.

And once more, we solved this downside by switching to retrieving from the brand new media plan knowledge cache. You’re in all probability beginning to discover a sample right here!

The velocity enchancment was important. That very same further giant 12,107-line marketing campaign now takes solely 7 seconds, which is 8.7 instances sooner than the outdated code.

Common-sized media plans export instantaneously, in about 1 second.