Adam&eveDDB pulls out all of the stops for Nationwide Lottery

Adam&eveDDB has hit a wealthy vein of type this Christmas, it’s as if all of the adverts they’ve wished to make all 12 months have lastly come round: John Lewis, Waitrose and now a ‘Christmas Love Story’ for the Nationwide Lottery.

Our two would-be lovers lastly get collectively, though they take their time about it with credulity stretched to breaking level – however not fairly.

Is it a spin on ‘Love Truly?’ Certain I’ve seen that a while though it clearly didn’t make a fantastic impression.

Credulity? Properly how come she will get a practice at quick discover on New 12 months’s Eve? Good contact, although, that they’ve to take a seat on the ground.

New Nationwide Lottery operator Allwyn takes over in 2024 and the account is off to VCCP so perhaps it is a swansong of kinds. Who’ll get the job subsequent Christmas?

MAA artistic scale: 8.