M&C Saatchi wins endurance model Science in Sport

M&C Saatchi has gained Science in Sport (SiS), which claims to be the world’s main endurance diet model, following a aggressive pitch.

M&C is charged with a making a platform which captures SiS’ heritage of working with the world’s finest athletes to interact with a broader newbie endurance market.

SiS is utilized by 320 elite groups globally together with INEOS Grenadiers, Elite Working Group and Tottenham Hotspur. It performed a component in 74 medal wins on the 2020 Olympics.

SiS’s Stephen Moon says: “From the primary time we met with M&C Saatchi, it was clear they understood our enterprise and the challenges we face as a model. And extra importantly, they understood the extremely particular mindset of the endurance athlete, at each degree.

“We’re wanting ahead to a long-lasting strategic and artistic partnership with them as we search to convey our spectacular heritage to life.”