Twitter hosts non-public occasion with NBCU, different media companions throughout NewFronts

Musk and NBCU have maintained a decent relationship over the six months since he purchased Twitter, at the same time as some enterprise relationships have soured. Final month, Musk and Yaccarino held a dialogue at Potential, an business occasion tied to MMA World, the cell advertising commerce group. Yaccarino has referred to Twitter as NBCU’s largest companion, because the platform is a spot for sports activities clips, information and leisure.

Learn extra: Linda Yaccarino, TV’s partnership energy dealer

On the advert occasion, Twitter mentioned different media and sports activities companions, together with MLB, NFL, F1, Billboard and Bloomberg, in line with an individual acquainted with the assembly. Twitter declined to touch upon the presentation.

These are all holdover relationships from earlier than Musk purchased Twitter. The media and sports activities corporations typically put up small clips, and generally longer content material, to run with advertisements. Advertisers work with the publishers as a result of their content material is taken into account safer than the wilds of the Twitter feed. Different digital platforms have comparable offers with publishers, and TikTok introduced an analogous program this week with NBCU and others.