How Choices Outline Our Enterprise Future
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Advertising and marketing Podcast with Steve McKee
On this episode of the Duct Tape Advertising and marketing Podcast, I interview Steve McKee. He’s the co-founder of McKee Wallwork, a nationally acknowledged advertising advisory agency that made the Inc. 500 checklist of the fastest-growing personal firms in America in its first yr of eligibility and has twice received the distinguished Effie Award for advertising effectiveness from the American Advertising and marketing Affiliation.
Steve’s new e book TURNS: The place Enterprise Is Received and Misplaced, takes a deep dive into the bodily, historic, and metaphorical nature of turns and may help you make higher choices.
Key Takeaway:
Each resolution made in enterprise is a flip that has the potential to impression the trajectory of the group. Whether or not it’s a huge resolution or a small one, it could change the route of our enterprise and is essential to mirror on previous turns/choices and be taught from them. Steve emphasizes that recognizing and embracing the turns is important for achievement in enterprise, and studying to navigate them can present a aggressive benefit. Lastly, it’s essential to be adaptable and be taught from hindsight to make higher choices sooner or later.
Questions I ask Steve McKee:
- [01:36] What’s a flip in enterprise?
- [02:15] What’s a typical day of turns for an entrepreneur?
- [03:25] How will we acknowledge what issues we should always determine about?
- [04:27] How a lot is hindsight a task in analyzing?
- [05:39] How a lot does enterprise mentality get in the way in which of instinct and in alternatives that come up?
- [11:35] How does the metaphor “however the fork within the street” for companies, how does that play out as a flip?
- [12:58] You talked about eight rules, give us a taste for what they’re, and most significantly, how we apply them.
- [17:07] What position does remorse have in understanding turns?
- [19:41] What’s the finest flip you ever made?
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