HBO Max title is now Max

Zaslav merged his former firm, actuality TV programmer Discovery Communications, with the mum or dad of the century-old Warner Bros. studios final yr to compete with Netflix Inc. and Walt Disney Co., the world’s largest leisure corporations. They’ve greater than twice as many streaming prospects as Warner Bros., which had 96 million subscribers on the finish of 2022.

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Whereas HBO stays the gold commonplace for producing critically acclaimed TV, Zaslav believes a portion of the nation received’t pay for the service as a result of it’s related to excessive costs and coastal elites. HBO received essentially the most Emmy Awards of any community final yr and has already delivered two hit reveals this yr in “The Final of Us” and the newest season of “Succession.”

Learn extra: How HBO is bringing adverts to ‘Succession’

A brand new model title and a deep library of unscripted programming like “Bare and Afraid” from Warner Bros.’ Discovery Channel might converse to viewers who don’t presently pay for HBO. It might additionally hold them utilizing the app extra, which appeals to advertisers.

The corporate will launch the service on Could 23, with the slogan, “The One to Watch.”