Swizz Beatz Lays Down the Tracks for Mercedes-Benz’s EV Advertisements

Mercedes-Benz USA is revving up its EV advertising and marketing with a visually beautiful marketing campaign which may be music to the ears of automobile patrons on the fence about electrical autos.  

The posh automaker tapped Grammy-winning super-producer and entrepreneur Kasseem “Swizz Beatz” Dean to attain the soundtrack of 5 advertisements selling its suite of superior EVs. The spots debuted throughout The Masters golf event, of which the model is a longtime sponsor, and can proceed to run all through April.  

Created in partnership with AOR Merkley+Companions and produced by The Artery, the 30-second spots use Beatz’s trademark synthesized, bass-heavy bangers to evoke the feelings every of the autos encourage, with Jon Hamm’s easy narration saved to ship that well-known tagline. The aesthetically smooth and vibrant spots use shade, mild and tech to dramatic impact to attract the viewers’s consideration to the true stars of the spot: the vehicles.

“It’s all the time wonderful to work on music with nice artistic companions like Mercedes,” Dean—whose spouse, Grammy-winning artist Alicia Keys can be a Mercedes-Benz model ambassador—advised Adweek. “It’s additionally wonderful to see these very distinctive autos being showcased like artwork… as a result of that’s what they’re.” 

“Magnificent” options the EQS sedan towards photographs of cityscapes, shapes and angles as a nod to the automobile’s textured inside and exterior design. “Sensible” provides the model’s EQE SUV mannequin the Matrix remedy, highlighting tech options similar to on-line music choice.

“Ferocious” takes its cue from the AMG line’s penchant for burning rubber, with a fiery crimson backdrop for its AMG EQS Sedan mannequin. “Impressed” places a highlight on the EQE Sedan’s inexperienced tech (actually) and personalization options, together with contact ID. And “Boundless” enlists the weather and terrain to introduce the tire strain and suspension-tracking capabilities of the EQS SUV.

“As shopper expectations of luxurious manufacturers evolve, we’re continuously in search of methods to evolve the Mercedes-Benz model,” stated Monique Harrison, head of name advertising and marketing at MBUSA, in a press release. “From sensory triggers like sound and visible kinds, to working with rising artists and platforms, we’re all the time searching for new methods to interact the fashionable luxurious viewers.”