WPP joins Biden-supported Media Freedom Cohort

WPP has joined the Media Freedom Cohort, comprising the likes of Related Press, The New York Instances, Microsoft, Google, BBC Media Motion, Free Press Limitless and greater than 25 governments “to advance media freedom.”

The Media Freedom Cohort was established throughout President Biden’s 2021 Summit for Democracy to assist free and unbiased media worldwide.

WPP’s media operation GroupM says it’s going to:

*Create devoted marketplaces solely with domains vetted by Internews’ Advertisements for Information for accountable journalism throughout our prime markets.

*Drive consciousness amongst our purchasers and the broader trade in regards to the significance of investing in accountable journalism.

*Add the domains for accountable journalism in native media provide supplied to purchasers.

Mark Learn, CEO of WPP, says: “Impartial journalism performs an important position world wide and we’re happy to have the ability to assist that by way of GroupM. We stay up for working with the Media Freedom Cohort to make sure a variety of credible media retailers worldwide.”

Christian Juhl, CEO of GroupM says: “A wholesome media ecosystem is dependent upon a thriving information enterprise that helps journalists and incentivizes fact-based reporting. Because the world’s main media funding group, we’re proud to assist the work of the Media Freedom Cohort by way of our world partnership with Internews and dedication to investing in accountable journalism.”

WPP, which spends $60bn of shopper cash worldwide, has already dedicated to supporting bona fide media with funding though it’s laborious to find out how a lot and the place.

One suspects a counter to Russia’s incessant campaigns of disinformation could also be a part of Biden’s considering.