Quotient’s Retail Advert Community Launches to Simplify and Consolidate Off-Website Retail Media Campaigns Via One Holistic Platform

The community unifies the fragmented retail media panorama and brings huge scale, strong measurement, comfort of execution and knowledge transparency.

SALT LAKE CITY — Quotient (NYSE: QUOT), a number one digital media and promotions know-how firm, in the present day introduced the launch of its Retail Advert Community that aggregates particular person retail media networks to allow advertisers to focus on, handle, execute and measure off-site campaigns throughout a number of retailers by way of one central, clear platform.

“The shortage of consolidation and measurement requirements in retail media has, we consider, created a possibility for Quotient to turn into the centralized touchpoint for retail media campaigns. We’re excited to launch the Retail Advert Community, with the power to mix retail media campaigns with digital coupons to drive additional conversion.”

For manufacturers, Quotient’s Retail Advert Community creates an “simple button” for planning and executing scaled but focused off-site media to drive omnichannel visitors and gross sales, with the power to mix with digital coupons to additional incentivize motion.

“With increasingly more gamers persevering with to enter the retail media panorama with their very own networks, it’s changing into more and more troublesome for CPG and different manufacturers to useful resource and navigate the fragmented area, decide the place to allocate their budgets and measure campaigns holistically,” mentioned Henri Lellouche, VP of Retail and Partnerships at Quotient. “The shortage of consolidation and measurement requirements in retail media has, we consider, created a possibility for Quotient to turn into the centralized touchpoint for retail media campaigns. We’re excited to launch the Retail Advert Community, with the power to mix retail media campaigns with digital coupons to drive additional conversion.”

Campaigns executed by way of the brand new Retail Advert Community are delivered programmatically by Quotient’s devoted demand facet platform (DSP) throughout in depth brand-safe stock on the open net and digital out-of-home (DOOH) properties. Powered by addressable retailer first-party client buy knowledge and Quotient’s proprietary location intelligence knowledge, the know-how serves dynamic, co-branded inventive focused to particular buyer segments to succeed in certified buyers with related content material and drive conversion. As soon as a marketing campaign is reside, Quotient’s superior measurement capabilities ship clear efficiency metrics of attributable gross sales by channel, inventive and viewers.

By aggregating media planning and shopping for throughout retailer networks, Quotient’s Retail Advert Community offers retailers of all sizes and all courses of commerce the chance to entry a bigger share of advert {dollars}, with the dimensions amassed by a number of retailers inside the community attracting commensurate advert funding. This resolution presents a way for retailers to monetize their stock and first-party knowledge to generate incremental income. “Aggregating retailers inside our community is designed to permit manufacturers to realize vital scale extra simply. In the end, we consider this may empower retailers of all sizes to seize their share of the pie,” Lellouche continues.

For extra info, go to quotient.com.

Ahead Wanting Statements

This press launch incorporates forward-looking statements inside the that means of Part 27A of the Securities Act of 1933, as amended, Part 21E of the Securities Change Act of 1934, as amended and the Personal Securities Litigation Reform Act of 1995. Ahead-looking statements present present expectations of future occasions primarily based on sure assumptions and embrace any assertion that doesn’t straight relate to any historic or present truth. Precise outcomes might differ considerably from expectations as a result of numerous dangers and uncertainties together with, however not restricted to, Quotient’s skill to turn into the central touchpoint for retail media campaigns, Quotient’s skill to mixture retailers inside its community and whether or not such aggregation can allow manufacturers to realize vital scale extra simply and to a big extent, and the elements described within the Danger Components part of Quotient’s most not too long ago filed Annual Report on Kind 10-Ok for the yr ended December 31, 2021 filed with the SEC on March 1, 2022, as amended on April 29, 2022, and as occasionally up to date in Quotient’s Quarterly Stories on Kind 10-Q. These paperwork can be found within the “SEC Filings” part of Quotient’s Investor Relations web site at https://traders.quotient.com. You might be cautioned to not place undue reliance on Quotient’s forward-looking statements, which communicate solely as of the date of this communication. Besides as required by regulation, the Firm undertakes no obligation to replace any forward-looking assertion to replicate occasions, new info or circumstances occurring after the date of this communication.

About Quotient

Quotient (NYSE: QUOT) is the main digital media and promotions know-how firm that creates cohesive omnichannel brand-building and sales-driving alternatives to ship invaluable outcomes for advertisers, retailers and shoppers. The Quotient platform is powered by unique client spending knowledge, location intelligence and buy intent knowledge to succeed in thousands and thousands of buyers each day and ship measurable, incremental gross sales.

Quotient companions with main advertisers, publishers and retailers, together with Clorox, Procter & Gamble, Basic Mills, Unilever, CVS, Greenback Basic and Peapod Digital Labs, an organization of Ahold Delhaize USA. Quotient is headquartered in Salt Lake Metropolis, Utah, and has places of work throughout the US in addition to in Bangalore, Paris, London and Tel Aviv. For extra info go to www.quotient.com.