Find out how to Discover Black Owned Media for Your Media Plan

Discovering numerous suppliers is advertisers’ #1 impediment to attaining range objectives. Bionic simply unveiled two new instruments that make it easier to discover Black Owned Media.

Discovering Black Owned Media is a High Problem

As reported in 5 Issues Thwarting Media Provider Variety Initiatives, regardless of years of effort, discovering numerous suppliers stays the #1 impediment to attaining provider range.

What’s been lacking are instruments that make it straightforward to supply media from numerous suppliers whereas within the media planning and media shopping for course of.

Two New Instruments to Discover Black Owned Media

Bionic simply unveiled two new instruments to search out Black Owned Media:

• A free, searchable catalog of promoting packages
• New analysis instruments embedded in media planning software program

Each instruments, that are described beneath, purpose to make it straightforward for media planners and media consumers to realize provider range objectives.