ITVX and Unusual recruit upmarket stars for launch of recent streaming service

ITV’s is finest recognized for exhibits like I’m a Celeb Get Me Out of Right here! that convey collectively a bunch of C-listers (and Matt Hancock) – however they’ve introduced out a classier assortment of stars for the launch of streaming service ITVX.

Matthew Macfadyen, Helena Bonham Carter and John Boyega have a load of Oscars, Emmys and Baftas between them, they usually all placed on good, humorous performances in Unusual’s launch adverts.

In the meantime, the message about ITVX being “contemporary” and “free” comes throughout loud and clear.

John Boyega, who has curated a set of his favorite movies for the service, mentioned: “It’s crucial that high quality British drama and leisure is made available to all audiences at the moment. All you want for an evening in watching ITVX is a blanket, popcorn, and your telephone out of sight”.

It’s going to be a protracted, chilly winter. Blankets and popcorn on the prepared.

MAA inventive scale: 8