AB InBev is first to be named Cannes Inventive Marketer of the 12 months two years in a row
Cannes has named its Marketer of the 12 months for 2023 and AB InBev is the primary firm to win the accolade twice in a row.
Because the holder of the title final yr, AB InBev gained 49 Lions, together with one Grand Prix and 10 Gold awards. The Grand Prix was for artistic effectiveness, and was awarded to Michelob Extremely for “Contract for Change,” an natural farming initiative.
Maybe extra importantly, AB InBev has demonstrated that an ongoing dedication to creativity makes enterprise sense: the corporate achieved an all-time excessive in gross sales quantity in 2022.
AB InBev, which owns greater than 500 manufacturers together with Stella Artois, Budweiser, and Corona, additionally gained 40 Lions and two Grand Prix the the mixed 2020/21 awards.
Simon Prepare dinner, CEO of Cannes Lions, mentioned: AB InBev have raised the bar as soon as once more and embedded a tradition that ensures continued success is inevitable. This win bucks the development and demonstrates an on-going dedication to creativity as a driver for progress… They’ve additionally scaled, utilizing one of the best apply established within the US as a blueprint for his or her method throughout different markets.”
Michel Doukeris, CEO of AB InBev, mentioned: “It is a testomony to the creativity of our complete advertising and marketing organisation. Investing in natural progress is our primary precedence and this recognition of creativity additional demonstrates our model constructing excellence.”
Different current winners embrace Microsoft (2020-21), Apple (2019), Google (2018) and Burger King (2017).