The Commerce Desk Proclaims Galileo, a New Strategy for Activating Advertiser Information
Galileo Onboards Advertisers’ First-Celebration Information into the Business’s Richest and Most Privateness-Aware Setting
LOS ANGELES — International promoting expertise chief The Commerce Desk immediately introduced Galileo — a brand new strategy for advertiser first-party knowledge activation. Advertisers are more and more seeking to activate their worthwhile buyer knowledge as safely as doable to optimize media buys throughout all digital media, whereas precisely measuring outcomes and enterprise outcomes.
Many main manufacturers spend years constructing robust relationships with their loyal prospects, producing distinctive and worthwhile insights concerning their goal audiences. Galileo can allow manufacturers to unlock that knowledge in a privacy-conscious method to seek out new prospects that share comparable traits. Galileo works in live performance with new cross-channel id options, together with Unified ID 2.0 (UID2), which the vast majority of The Commerce Desk’s knowledge and publishing companions have embraced.
“We’re at a tipping level for the open web,” stated Samantha Jacobson, Chief Technique Officer, The Commerce Desk. “The infrastructure of the web is embracing new id options constructed for immediately’s digital media consumption throughout completely different gadgets and apps, akin to Unified ID 2.0. In doing so, they’re creating the richest id ecosystem we’ve ever skilled, and one which goals to place client privateness on the forefront. With Galileo, we’ll assist the world’s main advertisers make the most of this by unleashing the worth of their most useful buyer knowledge.”
Galileo can allow advertisers to onboard and activate their first-party knowledge rapidly and simply. It incorporates:
- Seamless and direct onboarding integrations with all main buyer relationship administration (CRM), buyer knowledge platform (CDP), and different knowledge and clear room suppliers, permitting advertisers to immediately start matching audiences utilizing UID2.
- Viewers matching throughout all publishers, platforms, gadgets, and channels — together with related TV — which gives a real omnichannel id atmosphere.
- Goal reporting and measurement of id matching and promoting efficiency.
“With most walled gardens’ onboarding proposals, advertisers don’t get a clear view of how their knowledge is performing, and subsequently how their campaigns are performing,” stated Jacobson. “Galileo and Unified ID 2.0 take away this impediment and permit advertisers to optimize their knowledge throughout all digital promoting channels with granular reporting on knowledge efficiency.”
As a part of Galileo, The Commerce Desk now has direct integrations with CRM, CDP and clear room suppliers, together with Adobe, Amazon Net Companies, Habu, InfoSum, LiveRamp, Salesforce and Snowflake.
For extra data, please go to thetradedesk.com/galileo.
About The Commerce Desk
The Commerce Desk™ is a expertise firm that empowers consumers of promoting. By means of its self-service, cloud-based platform, advert consumers can create, handle, and optimize digital promoting campaigns throughout advert codecs and gadgets. Integrations with main knowledge, stock, and writer companions guarantee most attain and decisioning capabilities, and enterprise APIs allow customized growth on high of the platform. Headquartered in Ventura, CA, The Commerce Desk has places of work throughout North America, Europe, and Asia Pacific. To be taught extra, go to thetradedesk.com or observe us on Fb, Twitter, LinkedIn and YouTube.