9 Locations to Supply Authoritative Stats for Your Content material Advertising

As content material entrepreneurs, we’re all the time on the hunt for fascinating information to seize reader consideration and assist our claims. It’s a gorgeous factor when our employer is the info supply. Should you work at a SaaS firm, you may hit the content material jackpot by turning buyer utilization information into an annual report that draws media protection and leads, for instance, Zuora’s Subscription Financial system Index or Advertising Insider Group’s weblog submit frequency analysis.

However what if your organization can’t be a supply, for no matter purpose? “That’s simple,” you say, “The web is chock stuffed with statistics.”

Possibly you had been by no means burned through the use of the primary quantity you discovered, solely to find it’s from a weblog submit that factors to an article printed three years in the past, which in flip hyperlinks to a white paper from 2012, which referenced the unique statistic in a 1998 college research. (That is precisely what occurred within the notorious “people have much less consideration span than a goldfish” debacle of 2015.)

This apply is simply mistaken. The journalistic protocol is to quote an unique, authoritative supply that’s clear about its methodology (like the outline on web page 41 in CMI’s annual B2C Content material Advertising Report.) It’s additionally smart to make use of solely information your trade considers contemporary. For example, given the modifications in digital media consumption previously three years, information collected earlier than 2020 is irrelevant at this level.

Right here then, is a listing of 9 respected sources to search out information backed by skilled and rigorous methodologies. A few of organizations present data at no cost however do test their quotation insurance policies.

  1. Administration consulting corporations

As early because the late nineteenth century, these corporations helped companies resolve advanced issues and enhance efficiency. Many of those world corporations focus on sure industries or processes, whereas others will sort out any form of enterprise problem. As a part of their work, administration consulting corporations conduct analysis to assist executives perceive enterprise traits.


Employee burnout is ubiquitous, alarming--and still underreported | McKinsey & Company
Supply: McKinsey
  1. Expertise consulting corporations

These corporations concentrate on know-how, serving to suppliers and customers perceive it and what it means for trade and society. Should you’re content material advertising technique entails writing about information, software program, {hardware}, cloud computing, or synthetic intelligence, you’re certain to search out well timed and complete analysis from know-how consulting corporations.


Shopping on Social Media Platforms Expected to Reach $1.2 Trillion Globally by 2025, New Accenture Study Finds | Accenture
Supply: Accenture
  1. Market analysis and evaluation corporations

Market analysis corporations are available all shapes and sizes. Some concentrate on particular industries or applied sciences, whereas others attempt to cowl all of them. Because of the nature of their enterprise, market analysis corporations have a fame for producing correct, dependable information. Their enterprise mannequin relies on promoting information and insights, they usually can also provide advisory companies to assist executives perceive what the info means. You’ll discover these corporations quoted usually within the press.


How Top Manufacturers Transform Operational Excellence into Revenue Growth - Aberdeen Strategy & Research
Supply: Aberdeen
  1. Client analysis and evaluation corporations

These corporations research the attitudes, behaviors, preferences, and opinions of particular person customers. Client analysis corporations generate income by promoting information and recommendation to corporations that market items and companies, akin to clothes, electronics, and family items, to customers. Client-centered corporations put money into trusted analysis to assist them perceive and have interaction buyers.


Teens, Social Media and Technology 2022 | Pew Research Center

  1. Premium enterprise media

Public relations professionals search protection in enterprise magazines which have long-standing reputations as authoritative information sources executives flip to. Essentially the most prestigious names can be found solely by paid subscription and have expanded lately to supply customized analysis, content material creation companies, and native promoting sponsorships for manufacturers who need to get in entrance of enterprise leaders.


America still has an inflation problem | The Economist

  1. Authorities businesses

In any main county, state, nation, and continent, authorities staff research all method of considerations and sometimes are required to launch the findings publicly. Yow will discover information on something from pure assets to site visitors patterns to business improvement. It’s laborious to select even a couple of examples from such an extended company record, so try this useful web site from The Journalist’s Useful resource. Although it was printed in 2014, it’s nonetheless a fantastic start line for presidency analysis information within the US.

  1. Commerce associations and requirements our bodies

Each trade has no less than one commerce affiliation to assist its members and advance the career. They create massive communities of execs collectively to share information, replace certifications, and develop requirements of apply, amongst different actions. Associations are reliant on membership charges and sustaining credibility within the trade, in order that they comply with rigorous information assortment protocols to make sure accuracy. Plus, they will usually entry proprietary information that makes their analysis extra engaging as a supply.


B2B Content Marketing Research: 2023 Trends, Statistics, and More

  1. Tutorial journals and college presses

Academic establishments could be the OG of analysis, trusted by college students and journalists alike. They’re traditionally acknowledged as credible sources because of their rigorous peer-review course of and scholarly requirements. Professional editors implement requirements in order that printed analysis is dependable, correct, and helps to advance information within the area. Yow will discover a listing of educational journals at Jstor.org.


  1. Non-profit associations and charities

These establishments depend upon correct information to assist their work and exhibit their influence to stakeholders. A lot of them accomplice with educational establishments, authorities businesses, and different analysis organizations to make sure meticulous information assortment and evaluation and goal reporting. Additionally, most non-profits and charities are ceaselessly audited by exterior watchdogs to make sure integrity and transparency.


The subsequent time you’re in quest of an eye-popping statistic that may get your readers speaking or will show your level, begin with certainly one of these trusted organizations. Don’t neglect to comply with their quotation insurance policies and provides credit score the place credit score is due.


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