Morrisons declares four-strong shortlist as pitch will get underway

After seven years with Publicis.Poke, Morrisons grocery store has determined to see what’s on the market.

This 12 months’s Christmas advert centred on “Farmer Christmas” and wasn’t a standout providing, so possibly subsequent 12 months we are going to see the efforts of a brand new company. AMV BBDO (nonetheless trying to substitute Sainsbury’s), Leo Burnett and Pablo need to take the account off Publicis.Poke, which continues to be in with an opportunity.

When the evaluate was introduced, chief buyer and advertising and marketing officer Rachel Eyre stated that quite a bit had modified within the final seven years, so that they wished to verify they’re working with “the easiest strategic and artistic companion.”

The shortlist would recommend that the pitch is about extra than simply saving prices, however Morrisons is saddled with thousands and thousands of buyout debt and was not too long ago overtaken by Aldi because the UK’s fourth largest grocery store.

There have even been rumours of a sale to Amazon, which sells Morrisons through its Amazon Contemporary supply service.