ShowHeroes Group Pronounces Landmark UK Partnership with Skyrise

The partnership brings collectively ShowHeroes’ highly effective semantic focusing on applied sciences with Skyrise’s superior, privacy-compliant viewers focusing on capabilities

ShowHeroes Group, a world chief in digital video content material, tech, and promoting options, has introduced a novel UK partnership with main cell information intelligence firm, Skyrise.

Skyrise helps advertisers, businesses and media homeowners to make extra knowledgeable media decisions by offering them with up-to-the-minute, privacy-friendly behavioural and geolocation information, drawn from over 20 million UK cell customers. Skyrise extracts insights from its datasets after which permits purchasers to activate these at a postcode degree, shopping for promoting that’s related and environment friendly, with out the necessity for cookies.

The corporate works completely with one of many UK’s main cell operators, giving it an unrivalled view of client and market behaviour. Skyrise’s purchasers embrace McDonald’s, Avanti West Coast, Cinch, the7stars, MediaCom and Common McCann.

Skyrise’s distinctive, multi-channel information will now be activated throughout ShowHeroes’ on-line video and CTV campaigns. ShowHeroes’ semantic-based contextual focusing on shall be additional enhanced with exact and environment friendly viewers focusing on, powered by huge swimming pools of anonymised and aggregated shopping and site information.

The partnership will enable ShowHeroes to construct and activate detailed consumer profiles based mostly on demographics, pursuits and time spent partaking with particular manufacturers and their opponents. It brings a deeper understanding of the buyer and their broader behaviour, offering actionable purposes to tell the marketing campaign and the artistic technique.

“Our distinctive partnership with Skyrise is a gamechanger for the UK market,” says Steven Filler, UK Nation Supervisor at ShowHeroes Group. “Skyrise delivers highly effective insights on cell audiences – the manufacturers they love, the media they devour, the place they stay and the place they go. It’s this mix, together with the actual fact it’s all utterly anonymised and privacy-compliant, that basically caught our consideration. Mixed with ShowHeroes’ cookieless semantic focusing on capabilities and our unrivalled on-line video and CTV attain, and you’ve got a cutting-edge answer that provides advantages to advertisers, publishers and customers.”

Commenting on the partnership, Ben Wilkins, Director at Skyrise, stated: “With the demise of third-party cookies, advertisers right now face an actual problem to proceed reaching related audiences on-line. That is solely made extra advanced as channels equivalent to CTV and DOOH enter the addressable panorama. Skyrise allows advertisers to make good, data-driven media-buying selections that energy environment friendly and profitable omni-channel campaigns, with out counting on cookies or private identifiers. Our partnership with ShowHeroes makes this a actuality on the planet of CTV and on-line video, combining future-proof information methods with impactful media, content material and creativity to take promoting to an entire new degree.”

About ShowHeroes Group

ShowHeroes is a world chief in digital video content material, tech, and promoting options. The corporate was based by Ilhan Zengin, Mario Tiedemann, and Dennis Kirschner in 2016 with headquarters in Berlin and employs greater than 400 individuals worldwide in 28 strategic hubs all through Europe, the Nordics, LATAM, and the US.

Since its inception, ShowHeroes Group has grown each organically and thru mergers and acquisitions. In keeping with Deloitte, it is without doubt one of the 50 fastest-growing expertise firms in Germany and was awarded the “Expertise Quick 50” prize in 2021. Extra info on showheroes-group.com

About Skyrise

Smarter information produces smarter promoting. Skyrise is a knowledge intelligence firm that helps advertisers, businesses and media homeowners to make knowledgeable media decisions utilizing always-on, all the time up-to-date, cell community information, with out utilizing cookies or private identifiers. Working in unique partnership with one of many UK’s main community operators, Skyrise has an unrivalled view of client and market behaviours, based mostly on as much as the minute and historic indicators throughout a 20 million sturdy dataset.  Extra info on skyriseintelligence.com.