Tips on how to Use AI in Media Planning – You’ve Acquired To Be Cautious!

AI algorithms can automate sure facets of media planning, however additionally they include limitations. Maybe the largest limitation is how AI algorithms are naturally biased from their coaching knowledge.

For instance, if an AI algorithm is educated on knowledge from middle-class suburban white females aged 25-54, it’ll fail to supply correct insights about everybody else exterior this demographic (i.e., a lot of the human inhabitants). This can end in a slim and skewed view of the target market, resulting in ineffective media planning choices.

Clearly, it’s essential to take nice care in creating coaching knowledge units that aren’t biased.

It’s important to assume your algorithms will usually miss the mark. To go to the following stage, it’s finest to incorporate optimistic and destructive suggestions mechanisms into the media planning workflow. This permits media planners to additional prepare the AI algorithms within the context of real-life media planning.