Dentsu hires Grammy-winning DJ and adman to move new leisure division

Dentsu Inventive has launched an leisure division and has recruited Juan Woodbury –  who this week received a Grammy for his work with efficiency poet J. Ivy – to run it.

Woodbury turns into international head of branded content material and leisure, based mostly in Chicago. He has beforehand labored at Leo Burnett and FCB on commercials and experiential for shoppers together with P&G, Coca-Cola, McDonald’s and Samsung, and at the identical time, he has continued to supply music, file his personal work, and carve out a profession as a DJ and remixer.

At Dentsu Inventive’s leisure division, he’ll work alongside Cathy Boxall, international head of content material, who relies in London. She has been with Dentsu since 2015 and beforehand labored at NBC Common and The Walt Disney Firm.

Woodbury stated: “I’ve lengthy been a passionate advocate of the ability of leisure codecs to interact shoppers with manufacturers and supply manufacturers a particular voice in at this time’s world. Dentsu Inventive firmly shares my ardour. The expertise and toybox of capabilities at Dentsu present an unimaginable jump-start for us to construct the trade’s most impactful leisure providing collectively.”

This is smart for Dentsu, which has a very good observe file with leisure in Japan, as a route for brand spanking new development alternatives. And Woodbury will little doubt placed on a helluva Christmas social gathering.