Unilever and Mindshare check Disney’s cookie different with Commerce Desk

“We’re excited to be on the entrance strains of this future-fit partnership between Disney and The Commerce Desk, so we will proceed studying about holistic attain and frequency in a privacy-safe setting,” mentioned Aaron Sobol, head of media funding and partnership for Unilever.

Sobol didn’t elaborate on precisely what or how Unilever is testing or the extent to which it’s bringing its personal first-party shopper information into the clear room. In its assertion, Disney described the capabilities of the mixing as “creating an viewers match reliant on high-fidelity first-party information vs. extra conventional technique of matching based mostly on cookies or pixels.” The thought is for advertisers to know not provided that, however how, they attain key audiences at a scale wanted to extend incremental attain throughout linear, linked TV and digital media, based on the assertion.