Dentsu Inventive wins seat at Apple’s prime desk

The nice ship Dentsu Inventive appears to be crusing serenely on – regardless of former Dentsu Worldwide boss Wendy Clark surprisingly leaping ship – and now it’s landed an envied place on Apple’s artistic roster, displacing long-time accomplice TBWAMedia Arts Lab on some, no less than, of its Apple TV+ streaming enterprise.

The transfer could sign additional strife and the necessity for contemporary considering within the TV streaming stakes the place among the world’s greatest leisure firms are dropping eyebrow-raising quantities of cash in an overcrowded market.

For Dentsu Inventive, an extended overdue mixture of DentsuMB (previously dentsumcgarrybowen), 360i and Isobar, and CCO Fred Levron, who joined from FCB, it’s a basic case of much less is extra. A feather within the cap for Clark too, little question.