Nike challenges Revive Farming ‘Simply Hemp It’ trademark utility

Athletic gear large Nike, whose trademark phrase is “Simply Do It,” filed a problem towards a Texas hemp farmer’s utility to trademark the phrase “Simply Hemp It.”

The Oregon-based sports activities firm owns the rights granted by way of federal registrations and customary regulation rights for “JUST DO IT.” Within the opposition filed final week, Nike famous that it has efficiently sued many different firms for making an attempt to make use of some model of the Simply Do It phrase.

Texas-based Revive Farming Applied sciences filed its utility for JUST HEMP IT on Dec. 16, 2019, and supplied a laundry listing of how the corporate desires to make use of the phrase. The gadgets included hemp paper merchandise, clothes, ashtrays, containers, vape cartridges, and numerous type elements of hemp.

However Nike isn’t having it. “JUST DO IT Mark, which has been in use in commerce for greater than thirty years, and registered for greater than twenty-five years, is known throughout the which means of Lanham Act Part 43(c), 15 USC § 1125(c),” the corporate wrote in its opposition submitting, including that permitting the Texas hemp firm to make use of the phrase will create confusion.

Nike requested the Patent and Trademark Workplace and Trademark Trial and Enchantment Board to disclaim the appliance by Revive Farming.