BMB wins LTA tennis lead artistic position

UK tennis governing physique LTA (Garden Tennis Affiliation) has appointed BMB as lead artistic accomplice in a mission to get extra youngsters taking part in tennis.

This can be a hardy perennial because the Wimbledon summer time tennis event seems on the horizon: for a few weeks Wimbledon dominates the sports activities and different information after which most individuals appear to overlook about tennis. Tennis nonetheless has a center class picture.

LTA advertising and marketing and business director Richard Daish says: “BMB introduced an thrilling strategic and inventive advertising and marketing resolution that can assist enthuse extra children to interact with tennis, an answer that has the potential to go far past digital. We’re trying ahead to the bodily influence that our work collectively will make to drive participation even additional.”

BMB CEO Jason Cobbold says: “The LTA is an inspirational organisation on an thrilling journey to get extra youngsters taking part in tennis. As a sporting governing physique, they’ve an enormous position in rising the game and we’re thrilled to be the LTA’s lead artistic accomplice on this thrilling and vital challenge.”