Lunar New 12 months advertisements: TikTok, McDonald’s, Apple, Coca-Cola and extra

Lunar New 12 months is that this Sunday, and as typical, manufacturers are celebrating in model. There’s a little bit of all the pieces this yr, from epic model movies to social movies to out-of-home stunts. Right here’s a rundown of a number of the extra notable work that’s been made across the vacation this yr.

TikTok

Fred & Farid Shanghai created TikTok’s Lunar New 12 months marketing campaign. That includes actor Andy Lau, it references the standard Hongbao customized of giving crimson envelopes crammed with cash as a gesture of fine needs through the Chinese language New 12 months. However as an alternative of specializing in the sum of money or the mechanism of receiving the Hongbao, the work focuses on good needs conveyed by a standard Chinese language letter written by Lau himself. The letter, after all, features a branded name to motion: “Sharing a video every now and then is sufficient to allow them to know, ‘I care about you.’”