Company information that you must know: Jan. 6 2022

“This charming new model world and character brings the extremely acknowledged on-pack Angel Child to life, giving the model an ownable persona with leisure worth, which is tough to come back by in a low-involvement class like tub tissue,” Nicole Cook dinner, senior director of name constructing at Angel Gentle, mentioned in a press release.

The brand new marketing campaign and model id launched this month on TV, streaming video, social, audio and shopper advertising and marketing, together with a refreshed Angel Gentle web site. 

New Stagwell models at CES

CES kicked off this week, throughout which Stagwell Group launched a brand new enterprise unit inside its Stagwell Advertising and marketing Cloud. Inside that enterprise unit sits ARound, a shared augmented actuality platform for stadiums that launched final 12 months and has already been utilized by the Minnesota Twins and Los Angeles Ram throughout dwell video games. 

Associated: Observe our CES protection right here

Additionally inside the unit is a QR Code-powered promoting platform for eating places and bars. It will give manufacturers the prospect to advertise themselves when prospects scan QR codes used to show menus on their telephones at eating places and bars. As soon as scanned, adverts can promote a specialty cocktail or suggest a wine to pair with a dinner meal, for instance.

Stagwell’s journey media firm, Ink, additionally launched a brand new platform known as The Journey Market that provides entrepreneurs entry to branding alternatives throughout 90 North American airports via airport TV screens, WiFi sponsorship, inflight leisure and extra.

Stagwell’s Gale, in the meantime, launched its personal innovation unit known as Advance Occasion.