With Galileo, The Commerce Desk Is Making It Simpler for Entrepreneurs to Use Their First-Occasion Knowledge

The Commerce Desk has centralized various its instruments right into a hub, making it as simple for entrepreneurs to activate towards their very own first-party information units as it’s to make use of the present foreign money of digital promoting, third-party cookies, that are set to disappear subsequent yr.

Galileo, which The Commerce Desk is asserting at tech business convention CES, is just not new tech. Slightly, it centralizes all the prevailing tech the demand-side platform gives, such because the onboarding of knowledge, frequency capping, and layering on further information units for measurement, in a single first-party information hub, a simplified course of for duties that beforehand needed to be finished individually.