My Advert of the 12 months: Stephane Soussan of Sid Lee

My alternative for finest advert of 2022 is the movie “Energy Your Holidays” for Ocean Spray (from Orchard Artistic.) I don’t have a lot so as to add, however I don’t suppose I must – the movie speaks for itself, it makes me snicker, and all of us want one thing lighter on the finish of the yr.

 
For Sid Lee, I might spotlight the “Louvre Flashback Tour” that we did for the launch of the Prime Video sequence, Flashback. We highlighted the primary character of the sequence, Charlie, a lawyer who travels by means of time to satisfy the nice feminists of historical past. We labored with a replica painter to include Charlie into well-known work that featured ladies who modified historical past to shock guests to the Louvre.

Stephane Soussan is ECD at Sid Lee Paris.