My Advert of the 12 months: The Storage Soho’s John Hegarty
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in Advertisers, Companies, Evaluation, Greatest Advertisements of the 12 months, Artistic, Finance, Information
22 hours in the past
I’m selecting a BBH advert for Tesco. Their Ramadan poster. Good use of outside and to be congratulated for speaking to the Muslim neighborhood, embracing Ramadan and fasting until dusk. It’s artistic, neighborhood and cultural. A superb instance of a model partaking with their viewers in a supportive, inclusive method.
Sir John Hegarty is co-founder and artistic director of artistic funding firm The Storage Soho & The Enterprise of Creativity. He’s a co-founder of Bartle Bogle Hegarty.
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