72andSunny lays off 6% of US workers

“We acknowledge how tough and unhappy at the present time is, particularly for the individuals straight affected. We’re grateful to the workforce members for his or her contributions and dedication to 72andSunny,” the company wrote in an announcement to Advert Age. “As an organization, we are going to proceed to ship revolutionary and transformative technique and artistic concepts for the world’s most bold manufacturers.”

The layoffs occurred just a few days earlier than the company was named Zillow’s artistic company of report. 72andSunny additionally received lead artistic duties for Sonos in November.

Layoffs proceed to creep up throughout the trade this yr, together with at businesses similar to R/GA, Large, Dentsu, Madwell and The Many. Past businesses, many main manufacturers and corporations together with Meta, Geico, Shopify, Groupon and Ford have gone by way of their very own rounds of layoffs this yr as properly.