Will Nicole Kidman’s New AMC Theatres Advert Stick?

Does heartbreak nonetheless really feel good in a spot like this? Presumably it does, although the oft-repeated and now-infamous line from AMC Theatres’ long-running marketing campaign with Nicole Kidman is lacking from a brand new model of the advert that dropped right now.

The tweaked spot, which nonetheless showcases the Oscar-winning spokeswoman within the bedazzled pantsuit that impressed Halloween costume knock-offs, has just a few updates in its fourth 12 months of life.

As an example, Kidman recites the earnest monologue over on-screen clips of Avatar: The Means of Water and Elvis, taking on for La La Land and Creed from the unique spot that launched in 2021, kicking off an unprecedented $25 million advertising effort and turning into a viral blockbuster.

The dialogue is barely completely different and probably much less meme worthy, with Kidman waxing on about “that indescribable feeling when the lights start to dim—dazzling pictures on an enormous silver display, stunning music hovering by way of me.”

‘That’s magic’

The kicker has grow to be “That’s magic,” however the setup and the bones are just like the campy-serious anthem that has saved moviegoers hooting and cheering, generally mockingly, because it nudged shoppers to come back again in individual in fall 2021 after Covid-era shutdowns. The tagline, “We make motion pictures higher,” stays, although the brand new advert is 30 seconds versus the 60-second OG business.

Throughout an earnings name earlier this week, AMC CEO Adam Aron mentioned there can be two extra variations of the Kidman advert, with a theater spokesman telling ADWEEK on Friday that these spots will premiere later this 12 months.

No phrase but on their scripts, although Oscar-nominated screenwriter Billy Ray has mentioned publicly that he’s been engaged on the sequels.

‘New advert who dis?’

Response thus far on social media is usually enthusiastic, with some followers saying “that is higher than Christmas” and declaring the advert “the very best scene earlier than motion pictures begin” and “I really hope that y’all preserve Nicole Kidman’s introduction for motion pictures for the rest of Eternity,” mentioned one commenter on X.

Others had increased expectations: “Please they solely modified one phrase?????? I wished a complete new monologue,” mentioned one fan, whereas one other quipped: “New advert who dis?”