8 Charts All Entrepreneurs Ought to See about GenAI and Search Advertising
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Entrepreneurs have extra channels to fret about than ever earlier than. New platforms like AI Search Engines and Chatbots are prime of thoughts for a lot of executives. However, how a lot consideration ought to entrepreneurs heed to those channels? How will we contextualize new, thrilling applied sciences with our general efforts? We discovered these charts eye opening of their capacity to do exactly that.
ChatGPT is the #1 Most Used Chatbot Globally
As of December 2023, ChatGPT was essentially the most used chatbot globally, with Bing shut behind. Notice that as of September 2023, Gemini (previously Bard) begins to interrupt away from the underside of the pack.
Who ought to see this chart: The one that doesn’t consider anybody is absolutely utilizing AI Chatbots
Bing reigns supreme within the US, for now
Once we slender our scope right down to the US, we are able to see that Bing is much forward of ChatGPT’s utilization for now. Keep in mind that Bing has been a family identify within the US since 2009, so this isn’t overly stunning.
Who ought to see this chart: The one that doubts Bing issues for his or her viewers
Whereas Gemini’s (previously Bard) market share is comparatively low, it’s rated the #2 greatest LLM
This can be a stunning improvement however one backed by a good supply.
Who ought to see this chart: Anybody who thinks you’ll be able to’t belief Gemini primarily based on earlier poor expertise.
Conventional search engines like google nonetheless dominate market share
It’s crucial to watch AI Search Engines and Chatbots, however for now, our emphasis ought to be positioned on platforms the place the overwhelming majority of our viewers is: Google and Youtube. Additional, for those who’re exploring new entry factors, notice that Tiktok could also be value a glance as effectively.
Who ought to see this chart: The one that needs you to drop all the pieces associated to your web optimization Program to give attention to AI Search
Regardless of presently low market share, Generative AI is being adopted by shoppers shortly
Adopting new applied sciences is part of our tradition now, so it’s not stunning to see this pattern enhance at a speedy fee. That stated, when a comparatively unknown model reaches 1 million customers inside days, everybody ought to take notice.
Who ought to see this chart: The one that doesn’t get the hype about ChatGPT
Researchers persistently underestimate the pace of AI developments
An particularly attention-grabbing aspect of AI is that we’ve got a historical past of being unsuitable about forecasting the pace of its developments. Whereas this pattern may actually reverse, if it continues we might have to just accept the present pace of development as the brand new normal.
Who ought to see this chart: The one that thinks we’re method too early to fret in regards to the influence of AI on society
ChatGPT has been seen as extra reliable, helpful, simpler to make use of, and of upper high quality info than Google (!)
That is one small research, however it mirrors the anecdotal proof I’ve seen. These chatbots are getting into the house throughout a pivotal interval of dissatisfaction in Google’s core search product.
Who ought to see this chart: The one that wonders if anybody actually trusts ChatGPT
This platform quietly and persistently attracts ~2 million day by day lively customers (!)
Character.ai has a method of popping up within the fringes of many datasets monitoring using AI. As a marketer, it’s not apparent what position it may play in your viewers’s journey, however the constant utilization speaks to its potential.
Who ought to see this chart: Anybody hoping to catch the subsequent large factor in AI chatbots.
The place will we go from right here?
Our hope is that these pictures are useful in broadening views and contextualizing information. If this format is useful, tell us via Seer’s social media and we’ll make it a collection.
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