Magnum invitations us to ‘discover the summer season’ in tour de power from Lola

Unilever is, if not abandoning, paring again its ‘goal’ obsession to focus on flogging extra of its flagship manufacturers – fairly affordable should you make client merchandise – and one such is Magnum.

Magnum is one thing of a advertising and marketing triumph, ice cream aficionados are prone to head in the other way as quick as they’ll however, someway or different, it nonetheless sells by the shed-load (refrigerated model.) Perhaps a superb previous case of the promoting being the product.

Lola MullenLowe in Spain can normally be relied on to supply one thing totally different and it has right here: ‘Discover your summer season’ it says to ice lolly followers within the still-chilly Northern hemisphere (appears to be like this was shot in Grand Central/NYC.)

Intelligent, totally different, what’s to not like (possibly a Magnum?)

MAA inventive scale: 8.5.

PS Good to see the Lowe community can nonetheless produce the products however why doesn’t IPG drop the Mullen? Doesn’t imply something exterior the US and doesn’t sound inventive in any respect.