What to Know About Nielsen Suing VideoAmp

What occurs now?

Time will inform how the case finally performs out. For its half, VideoAmp didn’t instantly reply to ADWEEK.

Nevertheless, the lawsuit is simply the newest saga in Nielsen’s quest to take care of video measurement supremacy. It’s a activity that’s turning into more and more difficult as extra gamers enter the measurement market and publishers look to companion to allow different currencies forward of the 2024-2025 TV upfront.