What to Know About Nielsen Suing VideoAmp
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Two measurement rivals are taking issues to courtroom.
What’s taking place
On Wednesday, measurement big Nielsen filed a swimsuit in Delaware District Courtroom towards VideoAmp for patent infringement, alleging the rival measurement firm violated two expertise patents not too long ago issued to Nielsen. The patents relate to the strategies and equipment for figuring out the length of viewing periods.
Why is that this taking place?
In an announcement to ADWEEK, Nielsen stated it “takes nice delight in our work to develop main applied sciences and processes that ship trusted viewers measurement to our clients.”
“As is normal enterprise apply, we’ll proceed to vigorously defend our mental property rights to the fullest extent attainable,” the assertion continued.
Principally, this implies the battle for measurement is heating up, and Nielsen’s lawsuit submitting signifies that it believes VideoAmp is utilizing its patented expertise to contribute to its measurement knowledge, which has “irreparably harmed Nielsen.”
With the submitting, Nielsen is trying to cease VideoAmp from “any additional unauthorized use of Nielsen’s patented expertise” and is searching for to get well damages, “together with misplaced income, elevated damages, cheap attorneys’ charges and different such aid because the Courtroom deems simply and correct for VideoAmp’s violation of federal regulation.”
What’s the expertise?
In accordance with the lawsuit, the patents “are directed to, amongst different issues, methods, strategies and apparatuses for bettering viewers measurement expertise by accumulating tuning session knowledge from media output units.” This consists of set-top bins (STBs), presentation session knowledge from panelist meters or different sources and “fashions to extra precisely decide viewers viewing in households offering the tuning session knowledge.”
Amongst different issues, the lawsuit alleges the expertise in query helps remove phantom viewing, which may occur when the STB is on however the TV isn’t.
Wait, why is that this acquainted?
If a Nielsen lawsuit looks like Deja Vu, that’s as a result of they’ve been right here earlier than.
Nielsen has taken comparable motion towards different corporations, together with TVision, HyphaMetrics and ACRCloud, because it seems to cease what it views as violations from startups trying to achieve a foothold within the measurement house.
