Opioid scandal prices Publicis $350m

Publicis Well being has reached a $350m settlement with all 50 US states in response to accusations that it recklessly elevated gross sales of OxyContin and different opioids (extremely addictive painkillers.)

New York Lawyer Basic Letitia James, says: “For a decade, Publicis helped opioid producers like Purdue Pharma persuade docs to overprescribe opioids, straight fueling the opioid disaster and inflicting the devastation of communities nationwide.”

Publicis Well being labored with drugmaker Purdue from 2011 to 2019 on its ‘Evolve to Excellence’ plan focusing on docs who prescribed essentially the most OxyContin. This led to a serious rise in opioid prescriptions throughout the US.

Publicis isn’t out of the woods but. In a press release the corporate says: “This settlement, through which the Attorneys Basic acknowledged Publicis Well being’s ‘good religion and accountable company citizenship’, is under no circumstances an admission of wrongdoing or legal responsibility. We are going to, if want be, defend ourselves towards any litigation that this settlement doesn’t resolve.”

Medical advertising and marketing, particularly within the US, has been a free hit for the massive advert holding teams, excessive margin work for extremely worthwhile shoppers.