Netflix Celebrates New Season of Love Is Blind With AR-Enabled Wine

Forward of the Season 6 premiere of Love is Blind on Netflix Feb. 14, Netflix partnered with wine firm Cupcake Vineyards to launch a “Love Is Wine” Chardonnay with AR-enabled labels.

Consumers can scan the QR code underneath the lid of every bottle of Love Is Wine Chardonnay to launch an augmented actuality expertise that enables them to view a stage in AR and open a digital door for an opportunity to win a visit to a resort in Playa Del Carmen, Mexico that has been featured on the present. 

The Reside Is Wine Chardonnay is now stocked in shops and on the Cupcake Vineyards web site. The wine’s AR expertise was created by augmented actuality tech firm Blippar.

“Partnering with Cupcake Vineyards and Netflix for Love Is Wine is the right alternative to combine augmented actuality seamlessly into the patron expertise,” mentioned Keith Curtin, chief income officer at Blippar. “This collaboration strengthens the bond between shoppers, the model and the present by providing moments of reference to family and friends over a glass of wine.”