Sky is exhibiting the identical ‘bumtastic’ advert 273 occasions for Groundhog Day

Streaming platforms usually irritate viewers by exhibiting the identical advert time and again, however at this time Sky is doing it on goal.

Lavatory paper model Who Provides a Crap is embracing Groundhog Day by taking up each single advert break on Sky Cinema, which is exhibiting the 1993 film Groundhog Day on repeat for twenty-four hours. Based on the model’s calculations, which means we may see greater than 1000 bums over the course of the day.

Emily Kraftman, UK & Europe MD, Who Provides A Crap stated: “As a sustainable rest room paper model, we all know a factor or two about holding common and couldn’t move up on the chance to point out viewers our advert on repeat. While we usually love to do issues in another way – like donating 50% of our earnings to WASH initiatives – we’re profiting from staying the identical, at the very least for at this time.”