Canny Evaluation – The Good and Dangerous for 2023

There’s maybe no higher approach to improve your product than listening to straight from clients after which incorporating their suggestions. It’s no marvel buyer suggestions applications are rapidly turning into a cornerstone of product growth. However coping with this suggestions is usually simpler mentioned than carried out. That’s as a result of as a way to profit from it, buyer suggestions must first be gathered, organized, and analyzed.

If solely there was an all-in-one resolution that streamlined this important course of—effectively, that’s the place Canny is available in. Canny is concentrated on serving to companies leverage suggestions from their clients to assist construct nice merchandise. However does it stay as much as the hype? Let’s look beneath the hood to see the place Canny shines and the place it’d fall brief.

Canny: The Good and the Dangerous

Canny has carved out a distinct segment for itself within the buyer suggestions and product administration area. Its primary attraction is the promise of a seamless loop between buyer suggestions assortment to function prioritization and roadmapping. In different phrases, Canny goals to be a one-stop-shop the place you can’t solely gather and analyze suggestions, but additionally prioritize these product and have requests into the roadmap to your subsequent product construct.

What Canny Is Good At

Gathering Actionable Suggestions: Canny excels at capturing insights from each clients and staff members. Its intuitive interface makes accumulating suggestions from completely different sources straightforward, whether or not you need to achieve this manually or via its many integrations. Consolidating all of your suggestions on this approach can spotlight buyer ache factors and preferences that repeatedly come up.

With Canny, you may gather this buyer suggestions from a ton of various channels, together with buyer interviews, gross sales calls, evaluation websites, and social media platforms. Gathering suggestions from a number of sources helps create a extra holistic view of the common consumer’s expertise utilizing your product.

Except for accumulating this knowledge, Canny can also be good at conserving it organized for you. Product function voting boards, for instance, mean you can:

• Group comparable requests mechanically
• Connect precedence updates on the high of any submit
• Allow dialogue and group chats

Knowledge-Pushed Choice Making: Past simply gathering suggestions, Canny helps you place it into context with its analytics instruments.

You may type suggestions by MRR impression, and craft buyer segments that replicate your corporation’s construction and present targets. This lets you concentrate on analyzing suggestions from particular, invaluable buyer segments, making certain that you just’re not simply chasing quantity however worth.

Plus, Canny permits you to filter standard buyer request posts by phase. This reveals the place your most impactful votes are coming from, offering a clearer image of the place to focus your efforts.

Lastly, not solely does Canny observe who requests what function, however it additionally lets you provoke conversations with customers straight from the platform. By requesting extra context or information, you may fine-tune your determination making whereas gaining additional readability out of your clients.

Streamlined Prioritization and Roadmapping: Canny’s roadmapping instruments assist guarantee your subsequent transfer is the best one. How? By scoring and rating options primarily based on actual consumer suggestions and key enterprise metrics. This ensures probably the most impactful concepts trickle to the highest of your to-do checklist.

Canny’s roadmaps aren’t simply inner, although. Additionally they function a promise to customers by exhibiting a transparent path from suggestions to function, constructing belief and pleasure amongst your clients as they see their requests change into included in realtime. And with standing updates that sync along with your challenge administration instruments, your staff stays centered on priorities with out the noise. That is how Canny turns your roadmaps from a easy checklist of updates right into a strategic instrument for progress and buyer engagement.

Engagement By means of Changelogs: Canny’s changelog options acts as a buyer engagement instrument, drawing customers into the evolution of your product. This could enhance function adoption and consumer funding.

By publishing detailed launch notes, you may as well demystify every new function for customers. This implies as an alternative of working from change, customers will likely be extra excited to discover and use the brand new options you present.

And it might all be carried out along with your model’s distinctive voice. Customizable with markdown help and varied labels, Canny’s changelog instrument ensures that each replace feels much less like a bulletin and extra like a narrative unfolding—a story of your product’s progress and your dedication to your customers.

Canny’s Potential Drawbacks

Integration Overload: Whereas Canny prides itself on integrating with a large number of different instruments, this could be a double-edged sword. Some companies might discover the intensive checklist of Canny’s integrations daunting, particularly for those who’re not utilizing lots of the instruments that Canny pairs with. For some, a less complicated, extra streamlined instrument is likely to be preferable.

Maybe extra importantly, glancing on the checklist of Canny’s integrations alone doesn’t provide the full image, as not all integrations can be found with all worth tiers. For instance, Zapier and Chrome are solely obtainable on the Development pricing tier, whereas Microsoft Azure is simply obtainable on the Enterprise pricing tier.

Intrusive Branding: A top-voted function on Canny’s personal public roadmap is the elimination of its “Powered by Canny” branding, which some customers discover extreme or intrusive.

Canny did lastly enable this branding to be eliminated in 2021, nevertheless it’s solely obtainable on its Enterprise tier plan.

Canny Plans and Pricing

The excellent news is that with Canny, sure options can be found throughout all plans. This consists of all core options like standing updates, consumer profiles, single sign-on, admin studies, consumer studies, vote-on-behalf, tags, customization, admin badges, subdomain, widget, classes, and ETAs.

Admin roles, API & Webhooks, Roadmap Prioritization, and the Changelog are additionally all included throughout all worth tiers.

Nevertheless, there are additionally necessary variations between every plan. Let’s take a more in-depth take a look at these now.

Free

With Canny’s free plan, you’ll be restricted to 3 managers or admins in your account, in addition to two boards and one roadmap. This makes the Free plan a good selection if you’re a solopreneur, very small operation, or simply seeking to get a really feel for the software program earlier than committing additional.

Integrations are additionally restricted on the Free tier.

Right here’s what Canny will combine with free of charge:

• Intercom
• GitHub
• Slack
• Discord
• Microsoft Groups
• Zendesk
• Jira
• Asana
• Linear
• ClickUp
• G Suite
• Phase

CCPA and GDPR compliance are included on this tier.

Development

The Development tier, priced at $360 monthly billed yearly or $400 monthly billed month-to-month, unlocks Zapier and Chrome Extension integrations.

You’ll additionally unlock additional options, together with:

• Personal boards
• Person segmentation
• Customized area
• Inner feedback
• Personal feedback
• Customized statuses
• Moderation Instruments
• Block new posts
• Automations
• Precedence Assist

Lastly, you’ll get entry to limitless Boards and Roadmaps. You’re now restricted to 5 admins or managers on the account, as an alternative of three with the free plan.

Along with CCPA and GDPR compliance, SOC 2 reporting can also be included on this tier.

Enterprise

As talked about earlier, Enterprise tier pricing isn’t disclosed publicly. You’ll must request a demo or chat with Canny to get the total particulars to your group. The quantity of admins or managers on the account will be personalized, and also you’ll additionally have the ability to take away the “Powered by Canny” branding and unlock e mail whitelabeling.

Moreover, you unlock a number of key integrations with the Enterprise tier:

• Azure Lively Listing
• Azure DevOps
• Okta
• OneLogin
• OpenID Join (OIDC)
• HubSpot
• Salesforce

This tier consists of CCPA and GDPR compliance, SOC 2 reporting, pay by bill optionality, and a safety evaluation.

Last Ideas

General, Canny provides sturdy instruments to seize, analyze, and prioritize buyer suggestions straight into actionable product developments for your corporation. The platform’s standout options like actionable suggestions assortment, data-driven decision-making, and interactive roadmapping place it as an awesome resolution on this area. Should you want an all-in-one buyer suggestions and product roadmapping software program resolution, Canny is unquestionably a winner.

That mentioned, it does have a couple of minor challenges. Within the grand scheme of issues, although, these look like small costs to pay for an in any other case nice resolution that may assist you to streamline the in any other case messy or handbook buyer suggestions and roadmapping course of.