We just lately mentioned whether or not or not customers need manufacturers to make social statements with our sister publication, The Hustle. The principle consensus is as a substitute of creating broad social media statements, customers need manufacturers to make tangible modifications to enhance broader communities.
Nike and Dove are doing simply that with their current partnership which is extremely on-brand and has the potential to make a optimistic influence.
Final month, Nike and Dove introduced a brand new initiative known as Physique Assured Sport — a package deal of teaching instruments and sources to construct physique confidence amongst 11 to 17-year-old women by means of participation in sports activities.
The 2 manufacturers performed a world survey of two,000 individuals to higher perceive traits associated to women’ participation in sports activities worldwide. The survey discovered:
- 45% of ladies drop out of sports activities throughout their teenage years attributable to impacts on physique picture and shallowness related to puberty
- 74% of the women surveyed stated their coaches positively impacted their confidence
Physique Assured Sport equips coaches with the instruments and sources they should instill confidence of their feminine athletes, making them extra more likely to proceed collaborating in sports activities.
Taking part in sports activities has varied advantages for ladies and women together with:
- Elevated confidence and shallowness
- Decreased threat of well being points like breast most cancers and osteoporosis
- Higher educational efficiency
- Elevated management, teamwork, and goal-setting abilities
Why this partnership is smart for Dove and Nike
Dove has been a champion for optimistic physique picture for years. By the Dove Self-Esteem Mission, the model has developed varied campaigns and sources to assist physique literacy and confidence in younger women worldwide.
As a number one health attire model, Nike has a vested curiosity on the earth of athletics and is targeted on rising women’ participation in sports activities.
Earlier this yr the model premiered “You Obtained This” — a YouTube sequence highlighting the influence of athletic participation for younger women. Nike additionally partnered with Spotify to develop the Make Strikes Fund, which awarded grants to UK-based organizations that assist bodily and artistic actions for women.
The Physique Assured Sport initiative is an instance of corporations placing sources behind a social trigger that aligns with every model’s values and buyer base.