Bear in mind to have enjoyable
On the finish of the day, advertising is about creating content material that’s pleasing. If the inventive staff isn’t having fun with themselves, that may come out within the marketing campaign, spot or idea as a complete.
“We don’t need to take ourselves too severely,” mentioned Katz on creating ideas and concepts with the actors and remainder of the inventive staff. Katz highlighted how Braff and Faison knew what the objective was and understood the corporate’s tone, voice and mission. It was all that T-Cell wanted to know, so balancing its objective whereas permitting them the liberty to be inventive wasn’t tough. “It offers us that belief as a result of they perceive our technique, as a result of they’re seeing our model as an entertainer,” Katz continued.
On the finish of the day, in case your inventive companions perceive your model, there’s much less of a must be strict on what’s wanted.