Domino’s: a footballer will do something for a half-time pizza

VCCP’s newest instalment within the long-running “Domino-oh-hoo-hoo” marketing campaign is a football-themed advert based mostly on a media placement concept that got here from Havas Media.

The “order now for half time” message is delivered by an “injured” participant, who begs the attending physio to order him a pizza. She obliges by yodelling “Domino-oh-hoo-hoo” into her walkie talkie, and the pair are seen tucking in at half time.

Harry Dromey, director of selling at Domino’s, stated: “We have to let individuals know that no person delivers like Domino’s, and we all know our audience are huge soccer followers. With that transient, Havas Media had the good thought for the media purchase a couple of years in the past. I’m delighted with VCCP London for producing this new artistic that delivers the message and raises a smile.”

David Masterman, deputy ECD at VCCP, stated: “Everybody is aware of what most Premiership gamers are actually fascinated by within the first half; it’s a swift Domino’s within the dressing room at half time. So we gave the world of soccer simply what it wanted, some yodelling.”

Shot at AFC Wimbledon’s Plough Lane stadium, the advert might be seen on Sky Sports activities and TNT sports activities throughout Premier League, Champions League and Carabao Cup video games.

A intelligent advert created for a selected (however plentiful) media alternative. Good to see a detailed partnership between media and inventive, and the work ought to have an incredible ROI – it’s scheduled to run till 2025 and is prone to encourage loads of direct response from hungry viewers.

MAA artistic scale: 7


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